Do you enjoy wearing your man’s shirt not just because it’s fashionable, but also because it carries his scent? Do you savour the fragrance your woman left on your skin after your last embrace? With unisex perfumes, you can both hold onto those memories longer — and on your own skin!
In “genderless” fragrances, there are neither solely sharp notes typical of men’s perfumes, nor exclusively sweet and floral tones usually associated with women. These are incredibly intriguing and unexpected compositions — on one hand strong and distinctive, on the other softened by bright and fresh accents. And most importantly — they will smell different on each of you!
Changes in Western popular culture are striking — the boundaries between genders are increasingly blurred. The trend known as genderless is also reaching the world of fragrance, though it’s really nothing new here…
In classic perfumery, there was no division between men’s and women’s scents; no attention was paid to who would pick up a particular bottle — after all, it’s a matter of taste! The focus was solely on creating an excellent composition. The popular classification we know today only emerged in the 19th century, created for marketing purposes, so perfumes could better target specific groups of consumers, fitting their personalities and even their age.
Yet even today, there are cases where producers have changed the name and bottle design of a fragrance without altering its composition — because although it was originally intended for men, women were more eager to buy it…
Unisex perfumes are an invitation to freedom, allowing to cross traditional boundaries and enjoy the scent regardless of gender.
Jean-Claude Ellena
Unisex in perfumery is not just a fragrance — it’s a philosophy that speaks about individuality and breaking the mold.
Francis Kurkdjian
Unisex gives designers and wearers the opportunity to play with a scent that isn’t limited by stereotypes.
Alberto Morillas
Unisex is a return to roots — fragrances that speak of emotions and stories, not of who wears them.
Christine Nagel
Unisex fragrances may seem like a trend today, but in a few years they’ll be as common as women wearing trousers.
Tom Ford
Perfume is an art form that should be expressed freely and individually. In art, there are no boundaries—only personal interpretation reigns. That’s exactly how these fragrances are: they smell different on everyone, each person perceives different notes, and everyone experiences them uniquely. It is also an art to create compositions that wear equally well on both men and women. We hope that, free from constraints, we have risen to that challenge.
Discover the rich range of unisex perfumes from the PURE and PURE ROYAL collections!